The harsh truth behind the fashion industry

In the fast-paced world of fashion, there’s a dark story behind every garment that often goes unnoticed. Did you know that unsold clothing in stores often ends up being burned or accumulated in landfills, even in remote places like the Atacama Desert in Chile? These mountains of brand-new garments, without even having been worn once, not only contribute to pollution during their production, but also afterward. It’s an unsustainable cycle that’s irreparably damaging our planet.

The problem…

The issue lies in the overproduction of clothing that doesn’t match market demand. Fast fashion brands flood stores with new collections constantly, without considering the serious consequences of overproduction. This dynamic not only contributes to environmental pollution during the manufacturing process, but also generates huge amounts of textile waste that end up in landfills, without fulfilling their purpose of clothing someone.

One garment at a time.

At Nahual, we refuse to be part of this unsustainable cycle. Our approach is entirely different and focuses on sustainability and environmental responsibility. We believe in conscious fashion and responsible consumption. That’s why we only produce garments on demand. What does this mean? It means that every garment we create is ordered by someone who will actually wear it. This way, we avoid excessive production and unnecessary waste.

By choosing Nahual, you’re making a conscious choice that has a positive impact on our planet. You’re choosing to consume only what’s necessary and rejecting the fast fashion model that’s causing so much harm to the environment. Every time you purchase a Nahual garment, you’re actively contributing to reducing textile waste and preserving our natural resources.

Sustainable fashion isn’t just a trend, it’s an urgent necessity in our current world. At Nahual, we’re committed to leading the change towards a more sustainable and environmentally friendly future. We invite you to join us on this conscious journey and do your part to protect our planet, one garment at a time.

Thank you for reading this far, and don’t forget to leave us your comments below. Follow us for more information on our social media channels: Facebook and Instagram @nahualeco.com

Warm regards, Vero.

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